The 4 Personality Colours
The 4 colours of the Insights® Discovery model represent different types of “energy” or, as Jung called them, “attitudinal functions”. No one colour is better or worse than the others, and each person uses a different mixture of them. This often helps explain our different behaviours and preferences.
Understanding, valuing and using these differences improves relationships and helps teams unlock their full potential.
RED Extraverted Thinking
Red represents the combination of extraversion and thinking: competitive, demanding, determined, strong-willed, purposeful.
BLUE Introverted Thinking
Blue represents the combination of introversion and thinking: cautious, precise, deliberate, questioning, formal.
YELLOW Extraverted Feeling
Yellow represents the combination of extraversion and feeling: sociable, dynamic, demonstrative, enthusiastic, persuasive.
GREEN Introverted Feeling
Green represents the combination of introversion and feeling: caring, encouraging, sharing, patient, relaxed.
Participants generally find the Insights® Discovery colours very easy to remember and the model can provide a useful and neutral “common language”, reducing conflict and providing a safe way to speak about interpersonal relationships in groups and teams.









